01 / Description
THAT runs paid acquisition for brands that need their digital spend to actually return something. Meta, Google, LinkedIn, TikTok, programmatic — wherever your audience actually is. We treat ad accounts the way they should be treated: as systems that need weekly attention, real creative iteration, and honest reporting that doesn't hide what isn't working.
The boring part of digital marketing is the part that wins. Tracking implemented properly. Conversions defined the same way across every platform. Creative tested in matched cohorts, not vibes. Attribution that reflects reality, not a screenshot of a vendor dashboard. We do the boring part. The clever part — sharper creative, better audience signals, faster optimization cycles — gets done because the boring part is done first.
02 / Capabilities
- A / CapabilityPaid acquisitionMeta, Google, LinkedIn, TikTok, programmatic, retail media, regional networks
- B / CapabilityCreative production for paidstatic, motion, UGC, copy variants tested in matched cohorts
- C / CapabilityConversion tracking & analyticsproper pixel/server-side implementation, GA4, attribution modeling, dashboarding
- D / CapabilityOrganic socialcontent strategy and execution across the channels that fit your brand and audience
- E / CapabilitySEO & contenttechnical SEO, content strategy, organic search performance
- F / CapabilityLifecycle & CRMemail, push, in-app, win-back campaigns
- G / CapabilityInfluencer & creator partnershipssourcing, briefing, contracting, performance measurement
- H / CapabilityAI-driven creative & optimizationautomated creative iteration, audience modeling, bidding strategy
03 / Process
Two weeks. We inspect your current setup — tracking, account structure, historical performance, creative library, audience definitions. Most accounts have leaks. We find them and write the fix-list before we touch anything live.
Two to three weeks. Tracking implementation, account restructure if needed, audience architecture, creative testing roadmap, KPI targets you actually agree with. Nothing goes live until reporting is solid.
Ongoing. Weekly optimization cycles, creative iteration, audience expansion, budget reallocation between channels. We meet weekly or biweekly — whichever fits your operation. You see the numbers in real-time, not in a monthly deck.
Quarterly. Strategic review of what's working, what to scale, what to kill, and where to invest creative and budget over the next 90 days. Performance marketing compounds. We make sure yours does.
04 / FAQ
Retainers usually start at the level of a junior in-house hire and scale with media spend. We tell you in the first conversation whether your budget makes sense for what you're trying to achieve. If it doesn't, we'll say so.
No fixed minimum, but below a certain spend level paid acquisition isn't worth running — there's not enough data to optimize on. We'll tell you upfront if you're under that line and recommend organic-first instead.
Honest answer: weeks 1–4 are usually about fixing what's broken. Real performance gains show up in weeks 4–12 once tracking, creative, and audience targeting are tuned. Anyone promising "results in week one" is selling you something.
Both. Most engagements are paid-led, but we run organic social, SEO, content, and lifecycle for clients who need them. We tell you which mix fits your situation.
Faster creative iteration cycles, automated variant testing, AI-assisted copywriting and ad design that humans then refine. The strategic decisions stay human. The volume problem — making 30 creative variants when you used to make 3 — gets solved by tooling.